The bot is designed to automate the crossposts messages in embed format in announcement channels so that they can be shared consistently and in a timely manner without needing a human to execute it. The bot simply sits and watches the news channel that you have set up and will crosspost any embed message posted to those channels. Then it automatically will forward the embed message without your involvement to forward the post to other servers. The bot does not format or create embeds and can only crosspost messages posted in announcement channels. 
If you do not add the manage channel | manage messages | send message permissions in the channel for the bots role, it will not work.

AutoPublish

A bot that solely exists to automatically publish EMBED messages in announcement channels

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