Yaura

You change a single word of someone else's yaura (Pronounced 'your-a'). You can do this to as many people as you like with one large caveat: you cant change your own! That means your yaura is entirely constructed by other server members. Even worse, you can 'Boost' a yaura and it will be immune to change for an hour. The more people that enjoy your ridiculous yaura, the longer it sticks around. To up the ante, players get ranked based on activity. The current top players get a role with their yaura.